We begin our planning with outlines, drafts, rough sketches, and storyboards as we focus on the essence of the story.

BEGIN WITH A SKETCH. Well before it is time to commit to a final design there is often opportunity to develop and test a variety of options conceptually. These "sketches" can typically be accomplished quickly and inexpensively as a valuable step in communicating concepts and gaining team consensus. Visualizing and approach early also gives stakeholders an opportunity to become comfortable with communications accomplished on their behalf.

PROGRESSIVE REVIEWS SAVE TIME. Digital technologies also give us ways to explore ideas and share them with the team. It only makes sense to leverage this capability to preview design approaches early and collaboratively. It is often the fastest, most cost-effective, way to to develop communications that can be proven before a formal launch.

Early conceptual exploration reduces risk and improves ultimate outcomes.

CRSI design awards call for entries  began with little more than a napkin sketch and developed to completion in 2 weeks.

CRSI design awards call for entries began with little more than a napkin sketch and developed to completion in 2 weeks.