ABOVE  - As communications development proceeds, concepts are tested and refined

ABOVE - As communications development proceeds, concepts are tested and refined

Communications development begins with simple concepts

Well before it is time to commit to a design approach there is often opportunity to develop and test a variety of options conceptually. These "sketches" can typically be accomplished quickly and inexpensively as a valuable step in communicating concepts and gaining team consensus. Visualizing and approach early also gives stakeholders an opportunity to become comfortable with communications accomplished on their behalf.

Start with a sketch. Digital technologies now give us many ways to sketch ideas and share them with the team. It only makes sense to leverage this capability to preview design approaches early and collaboratively. It is often the fastest, most cost-effective, way to to develop communications that can be tested and will have the support of stakeholders.

Early conceptual exploration reduces risk and improves ultimate outcomes.

 

Strategy and design by Steven R. Hawkins, Sr. AIA, AMA