Brand communications begin with understanding and simple concepts reflecting your values as well as the market desires you seek to fulfill. We begin our planning with outlines, drafts, rough sketches, and storyboards as we focus on the essence of the story.
Well before it is time to commit to a final design there is often opportunity to develop and test a variety of options conceptually. These "sketches" can typically be accomplished quickly and inexpensively as a valuable step in communicating concepts and gaining team consensus. Visualizing and approach early also gives stakeholders an opportunity to become comfortable with communications accomplished on their behalf.
Start with a sketch. Digital technologies also give us ways to explore ideas and share them with the team. It only makes sense to leverage this capability to preview design approaches early and collaboratively. It is often the fastest, most cost-effective, way to to develop communications that can be proven before a formal launch.
Early conceptual exploration reduces risk and improves ultimate outcomes.