Vivid! We’ll help your stories make a graphic impact.
The power of graphic design is evident all around us, from something as simple as a stop sign to something far more complex like an annual report.
VISUALS MATTER. A LOT. The old adage that “a picture is worth a thousand words” is no less true today. Communications research points to consistent and overwhelming respondent preferences for images, captions, and highlighted quotes over narratives in messaging. Not only are these messaging elements more attractive, they are more memorable as well.
DUAL-CODED. Research conducted by noted psychologist, Allan Paivio, (1973) picture stimuli have an advantage over word stimuli because they are dual encoded; they generate a verbal and image code, whereas word stimuli only generate a verbal code. Pictures are likely to generate a verbal label, whereas words are not likely to generate image labels.
VISUALS WITH PURPOSE. Graphic design builds upon picture superiority by using visual elements to draw attention, make connections, and focus an audience on key points. ONO puts the art and science of graphic design to work in every story we communicate.