The Landings needed an audience for Ariel, its new 26 story luxury highrise, but the community only knew this development for its two-story townhomes and a seldom used executive golf course.
A better view! Using personality and fresh images the community could begin to see this mature development as something new and special. A surprize just beyond the commonplace. This new perspective was offered through an updated community entrance feature, media advertising, realtor tours, sales collateral and interactive displays in the sales center. Current residents enjoying amenities reinforced value and highlighted benefits. Interest in the community and it's featured high-rise addition rose quickly.
Hiding in plain sight is an all too common, yet curable, affliction in real estate.