We've Climbed Onto A Rocket

We've Climbed Onto A Rocket

When my marketing communications career began in the ’80s there were few of the channels, means, and methods of communicating available today. In those early years preparedness for mobile communications meant having quarters for pay phones. When it was raining, and you needed to communicate you probably got wet. The library was in town, not on your phone. Snail mail was the default letter distribution standard. Databases were static lists that couldn’t “talk back”. Consumers were perfectly willing to buy and try rather than gathering opinion from the crowd before they purchased. An unhappy client had little influence over the behavior of future clientele. In today’s terms, it was a life led offline. Disconnected. By today’s standard, sad.

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