Communicating the benefits and complexities of steel reinforced concrete to a diverse audience often requires a very quick and entertaining read.
And, of course, mobile 24/7/365 access!
Reaching out! The field promotion professionals of the Concrete Reinforcing Steel Institute have only so much opportunity to reach a large audience. That audience also has limited time to listen. The institute clearly needed to extend its messaging reach into inbound space where target audiences would intuitively look for it. Interactive online tools, web-based learning for mobile devices and broadcast webinars now position the institute's messaging in the mainstream - greatly expanding engagement, and ultimately, influence.
Today's professionals demand adaptive resources available on their schedule.
Strategy and development by Steven R. Hawkins, Sr., AIA, AMA Production by Leader Graphics/Interactive Twist and Artisan E-Learning