CRSI, a nearly century-old trade association needed to make a move from a limiting traditional marketing and communications approach. This was accomplished through a comprehensive digital presence strategy and the development of website improvements, interactive tools, technical webinars, e-learning content, and social media.
Expanding Potential. The field promotion professionals of the Concrete Reinforcing Steel Institute have only so much opportunity to reach a large audience. That audience also has limited time to listen. The institute clearly needed to extend its messaging reach into inbound space where target audiences would intuitively look for it. Interactive online tools, web-based learning for mobile devices and broadcast webinars now position the institute's messaging in the mainstream - greatly expanding engagement, and ultimately, influence.
Today's professionals demand adaptive and personalized information resources available on their schedule. Communicating the benefits and complexities of steel reinforced concrete to a diverse audience often requires a very quick and entertaining read. And, of course, anywhere, anytime access. Digital communications have made this, not only possible but economical.
ONO has the expertise and experience to help your organization take full advantage of new technologies and channels of communication. Ask us how.