This is what a compelling story can do for your business
Regardless of how logically and organized information is presented, even the most analytical among us have an uncanny way of being influenced in decision-making by the way the information is perceived at the time. This is a surprisingly emotional response, it's learned early and it lasts a lifetime. People seek comfort in familiar things at decision times and stories can be powerful tools to create influential comfort.
Each and every one of us can remember a story heard in our youth that captured our imagination and made us a fan of a place, a thing, a villain or a hero. Then, for the rest of our lives, we'll find ourselves effortlessly drawn into those stories simply because they are personal, they touch our heart and we can so easily relate them to our own life experiences.
Andy Thomas' "American Storytellers" (above) paints a portrait of some of America's most renowned storytellers teaching, keeping history alive, inspiring creativity. Just as the Hawaiian's preserve their native culture by "talking story", there is amazing power in crafting -- and presenting -- a truly engaging story.
Promotions and professional presentations can effectively exploit this power to sell a story. By artfully combining imagery with the written word your message draws attention, engages emotion and helps your business prospects get to Yes!
We make the effort to fully understand you and your target audience so that your brand resonates when and where it counts!
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