Digital Presence. Communicating in the mainstream.
When Cobiax USA, Inc. wanted to improve the impact, clarity and reach of their voided concrete slab promotions, ONO developed an updated brand identity, new adaptive website and sales presentation.
THE RIGHT MESSAGE FOR THE RIGHT AUDIENCE. CobiaxUSA offers a specialized solution for building construction. The audience for this solution is a mix of building owners, designers and builders. As a result, the website and related communications collateral must be effective at responding to the concerns of each persona. It involves a balanced mixed of value messaging and technical resources.
ESSENTIAL CONTINUITY. Beginning with an in-depth understanding of CobiaxUSA offerings as well as buyer and influencer needs, we began to construct a plan for a re-envisioned website, brand identity and core sales presentation. Continuity is essential for both the brand experience as well as the strength of the value proposition. We wanted no daylight between how we presented information in-person and in virtual communications.
MESSAGING GEARED TO DECISION-MAKERS. Market knowledge reveals key decision influences among CobiaxUSA’s varied audiences. The authoring and organization of content has been geared to directly respond to the motivational factors and specific informational needs of each group.
RESULTS! CobiaxUSA now benefits from a distinctive brand identity as well as robust inbound and outbound communications tools to support marketing and sales objectives. All of this will measurably contribute sales growth success.